ABOUT

Strengthening Women’s Place in Business

Maiaconnex is designed to connect women entrepreneurs with one another and provide them with structured access to major buyers.

About

The Foundations of Maïaconnex

Maiaconnex is built on core principles that guide both the vision of the project and the design of the platform.

Businesswoman

An Economy Centred on Women in Business

The platform recognises the strategic role of women in business in value creation and structures their visibility with major buyers.

Active Inclusion

Active Inclusion

The diversity of profiles and areas of expertise is embedded in the platform’s operation, encouraging broader participation in value chains.

Structured innovation

Structured Innovation

Data and artificial intelligence are used to improve access to information, decision-making and strategic connections.

Stakeholder engagement

Stakeholder Engagement

Maiaconnex brings together women in business, large enterprises and institutions within a framework of structured collaboration.

Performance lever

Support as a Driver of Performance

Maiaconnex is designed as an economic tool that supports competitiveness, resilience and equitable access to markets.

Economic responsibility

Economic Responsibility

The business practices promoted take social, environmental and governance issues into account.

National opening

Local Roots and National Reach

The platform values local expertise while facilitating access to markets across Canada.

Building a Structured Canadian Network

Our ambition is to make Maiaconnex a leading infrastructure in Canada for women’s entrepreneurship, where a network of thousands of businesswomen can collaborate, grow and gain lasting access to large-scale markets.

Women entrepreneurs

15,000+

Women entrepreneurs

All provinces

Across the Country

Pan-Canadian Presence

Calls to tender

RFPs

Structured and accessible

Network

Growning Network

Expanding Ecosystem

The Team Behind Maiaconnex

Maiaconnex is driven by a dedicated team committed to providing concrete support for women’s entrepreneurship and to building equitable access to large-scale markets.

Ruth Vachon
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Ruth Vachon

PRESIDENT

“When Women Do Business with One Another, It Is Not Only Their Companies That Grow, It Is the Economy That Transforms.”

As the initiator and driving force behind the Maïa vision, I imagined a business space where women can connect, collaborate and create value together. As a strategic leader and ambassador for the project, my role is to mobilise ecosystems and foster impactful alliances that help build a more inclusive and prosperous economy.

Sihem Neggaz
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Sihem Neggaz

EXECUTIVE DIRECTOR

“A Project with Real Impact Does Not Change the World on Its Own, It Changes People, Who Together Change the World.”

I lead the cross-functional deployment of the Maïa project by ensuring its strategic positioning, strong foundations and lasting influence across entrepreneurial, media and economic ecosystems.

Martine Daigle
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Martine Daigle

SENIOR DIRECTOR, PUBLIC AFFAIRS AND GOVERNMENT RELATIONS

“Major progress takes shape when strong partnerships converge around an ambitious vision.”

I maintain a relationship of trust with the Government of Canada, our funding partner, by ensuring transparency, quality results and the promotion of the project’s positive outcomes.

Saliha Tighersine
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Saliha Tighersine

OPERATIONS MANAGER

“Behind Every Organisation, There Is an Invisible Dance, with Rhythm, Harmony and Impact in Perfect Sync.”

I turn strategic vision into concrete action. I act as an operational conductor, ensuring alignment and fluidity between strategy, teams and results.

Josépha Bindzi
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Josépha Bindzi

PROJECT MANAGER, OFFICE OF THE PRESIDENT

“Turning Strategic Vision into Concrete Action, with Rigour and Commitment.”

I oversee the logistical coordination of MAÏA initiatives, including events and special projects. I ensure the smooth execution of activities and alignment with strategic priorities.

Yasmine Mahiddine
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Yasmine Mahiddine

HEAD OF STRATEGIC RELATIONS, OFFICE OF THE PRESIDENT

“Every Campaign Carries a Voice Further, for Greater Impact.”

My role is to create and activate growth drivers and to build lasting strategic relationships that are fully aligned with Maïa’s vision and impact.

Mehdi Garbout
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Mehdi Garbout

MAÏA CAMPAIGN MANAGER

« Quand les femmes font des affaires entre elles, ce n’est pas seulement leur entreprise qui grandit, c’est l’économie qui se transforme. »

I develop the brand strategy and lead pan-Canadian communication campaigns to increase Maïa’s visibility and adoption among women entrepreneurs.

Suzanne Donofrio
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Suzanne Donofrio

INNOVATION AND TRAINING MANAGER

“Training Today Means Multiplying Tomorrow’s Leaders.”

I design and structure strategic pathways, integrate artificial intelligence as a performance lever, and turn entrepreneurs’ needs into concrete, measurable and actionable programmes.

Karim Mousseau
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Karim Mousseau

MAÏA PARTNERSHIP DEVELOPMENT MANAGER

“Lasting Partnerships Are the Foundation of Shared Success.”

I lead partnership development, ecosystem engagement and the strategic deployment of MAÏA across Canada, while also coordinating networking activities.

Une femme aux cheveux blonds raides et mi-longs, vêtue d'un pull noir à col roulé, sourit à l'appareil photo sur un fond gris uni.
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Cloé Bourque

DIGITAL PROJECT MANAGER

“Digital Innovation Means Connecting Ideas to Opportunities.”

I contribute to the delivery of Maïa’s digital ecosystem by helping ensure operational alignment across teams, so that digital tools become a true driver of the project’s success.

Manon Fournil-Moussé
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Manon Fournil-Moussé

CRM AND CONTENT MARKETING SPECIALIST

“Orchestrating Consistent, High-Performing Content to Amplify Impact Across Every Channel.”

I oversee the creation and deployment of marketing content as well as CRM optimisation. I support engagement and retention strategies through targeted communications and effective tools.

Romain Belleville
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Romain Belleville

SENIOR GRAPHIC DESIGNER AND ART DIRECTOR

“Aesthetics in the Service of Meaning.”

As Art Director, I ensure visual consistency and respect for the Maïa brand identity across all communication materials. I support the development team by designing all the communication assets needed to carry the Maïa message.

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